Providers and advisers have at least a moral duty to ensure that customers are aware of services available to them and how to access them – strengthening the provision of fair value to the protection customer and truly supporting vulnerable customers.
Providers and advisers will be very aware of the FCA consumer duty, and the changes it may drive on how they run their business.
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As it is designed to improve how customers are supported, it is an opportunity for the industry to look at the whole customer proposition, harnessing value-added services to improve outcomes for customers.
Christine Husbands is managing director of RedArc
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