2plan wealth management has partnered with LifeSearch to launch a protection advice referral service.
This arrangement went live in early November and is available to new and existing clients of 2plan’s 450-plus advisers across the UK.
Through the partnership, 2plan advisers can choose to pass their clients, with an identified protection need, directly to LifeSearch.
LifeSearch will then assume regulatory responsibility for the protection advice, and seek to fully understand, quantify and fulfil those protection needs.
This is done through their specialist protection advice teams and “extensive” market access to insurers and propositions.
2plan co-founder and CEO, Chris Smallwood, said the company felt it needed an additional option for advisers who are dealing with clients with more complex protection needs.
Smallwood added that additional options may be needed where 2plan’s advisers would prefer to focus their own advice skills and experience.
“When it came to choosing a partner with the highest of standards, aligned values and commitment to client care, LifeSearch was a no brainer,” Smallwood continued.
“With our new referral protection advice referral arrangement with LifeSearch, we’re confident we can secure the very best outcomes for our clients and their protection needs.”
LifeSearch is joining 10 2plan regional events throughout November to share more about the protection referral service, delivering protection advice and latest protection market developments.
In addition, working with 2plan to keep protection “front of mind”, LifeSearch will provide regular protection market updates and news through 2plan’s adviser and client communications and CPD programme.
LifeSearch head of new business and growth, Ricky Butler, said: “The blend of human expertise and technology of PoweredBy LifeSearch, and our unrivalled market access, means that we’re ideally placed to support 2plan advisers and their clients.
“2plan are the latest wealth management addition to the LifeSearch partner portfolio.
“With the advent of consumer duty, we’re witnessing increased interest from progressive firms who are seeking similar additional expertise, to help them better deliver good customer outcomes across the full range of financial needs.”
tom.dunstan@ft.com
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